Nick Mears

Principal Solutions Marketing Manager, BMC Software
Resides in Dublin, Ohio

Nick Mears – Marketing Leader for AIOps, DataOps, and DevOps Solutions

I’m Nick Mears, a seasoned product marketing leader based in Dublin, Ohio, in the Columbus metro area. With over 17 years of experience in enterprise software marketing, I specialize in leading go-to-market strategy, messaging, and enablement for high-impact solutions in AIOps, DataOps, and DevOps—amplified by Generative AI (GenAI) and AI/ML technologies. My focus is creating GTM programs that connect with everyone from CIOs and CTOs to SREs, developers, and DBAs—delivering measurable business outcomes and building lasting customer loyalty.

Nick Mears, Principal Solution Marketing Manager
Product Marketing for SaaS, AI / ML & Technology Companies

What I Do

I help global software companies distill technical complexity into value-driven stories that move markets. Whether launching a GenAI-powered platform or enabling field teams with competitive playbooks, I specialize in building scalable go-to-market programs that drive awareness, adoption, and revenue.

I work at the intersection of strategy and execution, with deep experience across:

AIOps

  • Driving adoption of intelligent automation, observability, and root cause analysis

  • Enabling faster incident detection (MTTD) and resolution (MTTR) across hybrid environments

  • Positioning AI-guided remediation and GenAI-driven recommendations

DataOps

  • Messaging for resilient, compliant, insight-ready data systems

  • Supporting modern database automation and cross-platform governance

  • Enabling DevOps-friendly database workflows and faster recovery tooling

DevOps

  • Campaigns for CI/CD platforms, test automation, and developer productivity

  • Messaging that aligns agile teams with business stakeholders

  • Differentiation for full-stack and hybrid cloud delivery models

GenAI & AI/ML

  • Integrating AI into every Ops, Data, and DevOps message—powering smarter tools, faster onboarding, and improved UX

  • Framing GenAI not as the message, but the multiplier for what already works

Who I Reach

I create content and campaigns that resonate across the full decision-making spectrum:

  • CIOs & CTOs focused on modernization, efficiency, and risk reduction

  • SREs & IT Ops Teams managing uptime, cost, and performance

  • Developers & DevOps Engineers driving releases and automation

  • DBAs & Data Architects improving data health, resiliency, and compliance

My messaging translates across departments and technical maturity levels—ensuring everyone understands the value and knows what to do next.

What I’ve Delivered

  • 119% YoY pipeline growth through integrated GTM programs

  • 14% YoY ARR increase while supporting a nine-figure revenue portfolio

  • 29% YoY NPS improvement, aligning product roadmap with messaging clarity

  • Created solution-focused messaging frameworks used across global field teams

  • Developed sales playbooks and content that align with high-impact Sales Plays

  • Content featured in Forbes, AIthority, DevOpsDigest, and TechChannel

My Approach

I'm hands-on and strategic—equally comfortable building a high-level messaging architecture or writing a CTA that converts. I partner with cross-functional teams to ensure launches are smooth, enablement is clear, and the value story is consistent from pitch to renewal.

  • Lead GTM strategy from pre-launch to pipeline acceleration

  • Build competitive messaging and persona-based campaigns

  • Translate analyst guidance into field-ready language

  • Collaborate globally with product managers, engineers, SEs, and sellers

Where I’m Based

I work remotely from Dublin, Ohio, part of the Columbus metro area—a growing hub for enterprise software and innovation. I support global teams across North America, EMEA, and APAC, helping align messages and markets across time zones and buyer personas.

Let’s Connect

If you're looking for a product marketing leader who can bridge the gap between technical complexity and business clarity—while delivering results that scale—let’s talk.

→ About Nick Mears Product Leader – Professional portfolio and enterprise solution focus
→ LinkedIn – Industry insights, career updates, and professional content
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→ NickMears.net – More personal side, creative projects, and life outside the job
→ NickMears.me – Archive of past writing, work, and other snapshots