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About Nick Mears

About Nick Mears

Hi—I’m Nick Mears, a strategic product marketing leader focused on helping enterprise software companies simplify complex infrastructure and drive meaningful adoption. With 17+ years of experience, I specialize in creating go-to-market strategies for AIOps, DataOps, and DevOps solutions—amplified by Generative AI (GenAI) and AI/ML-driven automation.

I’m based in Dublin, Ohio (in the Columbus metro area) and lead global marketing efforts for BMC Software’s AI-powered operations and data product lines. I work across marketing, product, sales, and analyst teams to build messaging frameworks, enablement tools, and GTM programs that resonate with both decision-makers and technical practitioners.

Current Role – BMC Software

At BMC, I serve as a Principal Product & Solutions Marketing Manager, responsible for the full-stack marketing strategy and go-to-market execution for the BMC AMI Ops and BMC AMI Data portfolios. These enterprise-grade platforms enable customers to improve uptime, automate recovery, enhance data resilience, and modernize legacy systems.

Key Achievements:

  • Own messaging and GTM for a nine-figure ARR portfolio

  • Delivered +14% YoY ARR growth and +119% YoY pipeline expansion

  • Elevated NPS by 29%, improving roadmap visibility and customer alignment

  • Developed solution-focused messaging used globally by field teams, analysts, and executives

  • Partnered cross-functionally to support GenAI-based AIOps, real-time observability, and database modernization initiatives

  • Created campaign content and enablement assets tied to high-priority sales plays and modernization journeys

Who I Work With

My marketing programs are built to serve the full enterprise buying committee—from strategic decision-makers to hands-on users.

  • CIOs & CTOs – Looking to reduce complexity, modernize infrastructure, and drive innovation

  • Site Reliability Engineers (SREs) – Focused on automation, uptime, and reducing incident fatigue

  • Developers & DevOps Teams – Prioritizing delivery velocity and workflow integration

  • DBAs & Data Architects – Seeking resiliency, governance, and operational efficiency

My content, campaigns, and sales tools are designed to flex across these personas—translating features into value at every level.

Past Experience

Micro Focus (now OpenText)

  • Led product marketing for DevOps and AI-enabled test automation tools including UFT, ValueEdge, and ALM Octane

  • Delivered persona-based messaging and GTM content that contributed to a 262% reach increase and helped close multi-million dollar deals

  • Supported analyst coverage in the Gartner Magic Quadrant and Forrester Wave

Exact / Macola Software

  • Oversaw marketing for ERP and analytics software targeting SMB manufacturers

  • Delivered +19% growth in new customer acquisition

  • Reduced churn by 10.5% and drove content performance (+65% YoY)

Cott Systems & Agency Work

  • Managed integrated campaigns and product messaging for SaaS and document management platforms

  • Served clients including Abbott, Eli Lilly, McGraw-Hill, Nationwide, and Ashland

Recognition & Media Mentions

  • Frost & Sullivan Product Strategy Leadership Award

  • Featured in Forbes, AIthority, DevOpsDigest, and TechChannel

  • Webinar speaker and contributor on topics including automation, observability, GenAI, and customer enablement

Certifications & Education

  • Messaging Certified – Masters Level, Product Marketing Alliance (2025)

  • B.S., Business Administration, Geneva College

More About Me

While I spend most of my time building GTM strategy, collaborating on product launches, and translating analyst insights into sales-ready messaging, I also keep things creative outside work.

I maintain a separate personal website at NickMears.net, where I share photography, creative projects, and life beyond enterprise software. You can also explore my archive of past work and content at NickMears.me.

I live in Dublin, Ohio, where I juggle toddler adventures, espresso habits, and occasional debates over which shade-loving evergreen will finally survive my backyard’s clay soil.

Let’s Connect